AI for crisis communication: Challenges and opportunities

An exploration of AI’s role in managing organization-public relationships during crises, highlighting innovative applications and the challenges of implementation.

Yang (Alice) Cheng, PhD

Associate Professor and University Faculty Scholar in Communications, NC State University | Profile | ResearchGate | LinkedIn | Google Scholar Dr. Cheng is an Associate Professor in the Department of Communication and an Adjunct Professor at the Poole College of Management, NCSU. She has taught various courses, including strategic management, research methods, introduction to public relations, and crisis communication. Dr. Cheng has demonstrated a long-term commitment to research involving global public relations management, social media and artificial intelligence, and crisis communication. She has published more than 150 journal articles, conference papers, and book chapters, which have been widely cited over 3,800 times. Her work has appeared in leading journals such as New Media & Society, American Behavioral Scientist, Social Science Computer Review, Computers in Human Behavior, Journal of Public Relations Research, Journal of Product & Brand Management, Telematics and Informatics, Mass Communication & Society, International Journal of Communication, Public Relations Review, and Journal of Contingencies and Crisis Management. Recently, Dr. Cheng co-edited a book on AI and strategic communication, and she has extensively served as a guest speaker or keynote speaker at international institutions such as MIT, the University of Technology Sydney, Peking University, Zhejiang University, and Fudan University.

Abstract

In our discussion on “AI and Crisis Communication,” we will explore the intersection of AI with contingent organization-public relationships (COPR), a concept introduced by Dr. Cheng. We’ll delve into her latest research on AI modeling and its impact on relationship management during crises. Additionally, we’ll examine AI’s applications in crisis communication, highlighting both the innovative ways it can be employed and the challenges organizations face in its implementation. Join us to gain insights into how AI can enhance crisis communication strategies while navigating the complexities it presents.

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GES Colloquium is jointly taught by Drs. Dawn Rodriguez-Ward and Katie Barnhill, who you may contact with any class-specific questions. The Podcast is produced by Patti Mulligan. Colloquium will be held in person in the 1911 Building, room 129, and live-streamed via Zoom.

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